PHOTOS

I arranged a photo shoot with one my friends Emily, I collated a large amount of images which I can use to create my Pop/Indie rock music magazine. I feel as though these images will be effective due to the large variety of shots I now have to work with.

                  

DOUBLE PAGE SPREAD MOCK UP

CONTENTS PAGE MOCK UP

FRONT COVER MOCK UP USING FOUND IMAGES

This is a front cover which sticks to my initial ideas front cover mock up layout. I used found images, from the internet, which feature John O'Callaghan from 'The Maine'. The Maine is a band which revolves around the music genre of my magazine; Indie Rock/Pop Rock.

FRONT COVER MOCK UP

MUSIC MAGAZINE - VIBE

VIBE by s0015108 on GoAnimate

Video Maker - Powered by GoAnimate.

This is a GoAnimate which gives a brief insight into the ideas behind my magazine.

READER PROFILE

This particular NME reader profile gave me inspiration when considering how I would like my magazines reader profile to look.

My aim is to maintain as close to the 50/50  male and female target audience as possible. To do so I used a colour scheme which consists of the colours grey and white. A scheme of this type will be maintained throughout the whole of my magazine to create a house style.

My magazine is based around the rock genre of music, with indie rock influences. This is the main focus when finding images to attach to my reader profile. I aimed to collect images which relate to this particular target audience of as close to 50/50 male & female as possible.

Below is my first attempt at a reader profile - taking into consideration the codes and conventions and my specific target audience.

PHOTOSHOP SKIN MANIPULATION

FONT EXPERIMENTATION

Here are some  of the fonts I experimented with when deciding which font to use. In the end I decided I liked the look of 'Gill Sans MT Condensed' and would persue my magazine using this font.

POTENTIAL COLOUR SCHEMES

The target audience for my magazine us based around as close to 50/50 male and female as possible. For this to occur i needed to create several potential colour schemes and choose the one most suitable.

The first scheme consists of grey, black and white. I feel this is very neutral and links with my initial idea of a neutral format.

The second colour scheme consists of green, orange and white. I chose these colours because they aren't harshly associated with a male/female orientation which I also felt was an advantage in relation to the initial ideas for my colour scheme.

The third scheme includes a dark red, dark blue and white, i also thought that these were colours which do aren't massively associated with male and female orientation as opposed to harsh blue and bright pink.

The last scheme includes the colours pink, blue and white. Although these colours are largely associated with males/females I though if the correct balance was maintained it may result in a neutral look to the magazine.

To conclude, i decided to use the black, grey and white colour scheme for my magazine, simply because i think it fits best with the aim of my magazine. It will not only make it look neutral and appeal to around 50% male and 50% female, it should also hopefully look professional.

POTENTIAL MAGAZINE NAMES

This is a spider diagram to show potential names for my magazine. I came up with 9 names to consider. I made them all one worded to ensure it would be enticing to potential customers and catch their eye as opposed to being long winded and boring. After contemplating the names I decided to use 'VIBE' as my magazine name. The reason being is because I felt it relates to the genre of my magazine and will attract customers into buying it.

MALE OUTFIT MOOD BOARD

 

This is a mood board which is based around the males within my target audience. It relates to the conventional clothing of people which enjoy the Rock genre of music

FEMALE OUTFIT MOOD BOARD

 

Here is a mood board of clothing which I feel is relevant to the females in my target audience in relation to the genre of my music magazine.

INITIAL IDEAS

PRICE

TARGET AUDIENCE CONTINUED...

My target audience is based around the demographic of the ages 15-24. Considering the SEG groups, my music magazine focuses on sections which appeal to groups C1, C2, D & E mainly. The reason being, that this is where the majority of my target audience (students) are located. I want to keep my magazine as neutral as possible by appealing 50% to males and 50% to females. I understand that this will be hard but I will try my best to maintain it.

In relation to psychographics, there are four main categories. My particular magazine is most likely to appeal to those which are outer directed; they have an interest in creating an identity for themselves and even possibly emulating people they admire, for example; their favourite celebrity.

Taking into consideration Maslows 'Heirarchy of Needs' my magazine would appeal to those situated in the 'Esteem' and 'Social' section mainly. This is due to my target audience being focused around student of the ages 15-24 and these are the conventional categories of which the demographics of my music magazine revolves around.

In relation to Blumler and Katz's theory, there are four broad needs to be fulfilled by media viewers. My magazine will aim to fulfil each of the 4 sections but will revolve around creating diversions; giving the audience to do when in need of an escape from the 'real world' or just for something to do with their undirected, leisure time. It will also provide the audience with Surveillance and an insight into what is going on in the real world in relation to news or current events.

TARGET AUDIENCE

MARKET RESEARCH - TARGET AUDIENCE QUESTIONNAIRE

Target audience questionnaire:

Which genre would you like an upcoming music magazine to revolve around?

Pop-(4)       

Rock-(6)

Indie-(6)

Jazz-(1)

Classical-(1)

 

What do you think is the most important element of a music magazine?

 

Competitions-(3)

Reviews-(4)

Up close and personal with the artists-(4)

Artist interviews-(6)

Outfit advice-(1)

 

Which colour scheme would you prefer to see?

 

Mainly male orientated colours (blue/green etc)-(2)

Mainly female orientated colours (pink/red etc)-(6)

Neutral (grey/black)-(10)

 

How often would you like a magazine to be released?

 

Weekly – (3)

Bi-weekly – (6)

Monthly – (8)

Yearly – (1)

 

How much would you be willing to pay for a new magazine?

 

£1.00 - (2)

£1.50 – (2)

£2.00 – (3)

£2.50 – (11)

£3.00 – (0)

These are results I collected to help me understand the niche market of which would be interested in purchasing my magazine. The poll helped me mould the magazine and begin creating elements suitable to this particular audience.

I concluded that the poeple qwhich cvompleted this questionnaire would be interested in seeing a indie rock genre, with a main focus on interviews with the artists. The magazine should follow a neitral colour scheme of grey/black, released on a monthly basis at a price of £2.50.