Thursday, 1 November 2012

MARKET RESEARCH - TARGET AUDIENCE QUESTIONNAIRE


Target audience questionnaire:

Which genre would you like an upcoming music magazine to revolve around?

Pop-(4)       

Rock-(6)

Indie-(6)

Jazz-(1)

Classical-(1)

 

What do you think is the most important element of a music magazine?

 

Competitions-(3)

Reviews-(4)

Up close and personal with the artists-(4)

Artist interviews-(6)

Outfit advice-(1)

 

Which colour scheme would you prefer to see?

 

Mainly male orientated colours (blue/green etc)-(2)

Mainly female orientated colours (pink/red etc)-(6)

Neutral (grey/black)-(10)

 

How often would you like a magazine to be released?

 

Weekly – (3)

Bi-weekly – (6)

Monthly – (8)

Yearly – (1)

 

How much would you be willing to pay for a new magazine?

 

£1.00 - (2)

£1.50 – (2)

£2.00 – (3)

£2.50 – (11)

£3.00 – (0)


These are results I collected to help me understand the niche market of which would be interested in purchasing my magazine. The poll helped me mould the magazine and begin creating elements suitable to this particular audience.

I concluded that the poeple qwhich cvompleted this questionnaire would be interested in seeing a indie rock genre, with a main focus on interviews with the artists. The magazine should follow a neitral colour scheme of grey/black, released on a monthly basis at a price of £2.50.

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