Tuesday, 19 March 2013

EVALUATION - QUESTION 5

How did you attract/address your audience?

I used a focus group to gain audience feedback on my final product, the information I collected was based upon questions relating to the relevance of some of my magazines elements. It also consisted of feedback which gave me an insight into the opinions my target audience had on my product and how effective it was in appealing to them.




I decided to interpret Jodie's feedback in more depth, enabling me to dissect the information further and incorporate it into the production of my product regarding how I attracted my audience:
Do you feel as though as though £2.50 is a reasonable price to pay for a monthly released magazine?
Jodie agreed with the fact that this price was reasonable, which makes me positive that the majority of the demographic I am aiming at will do too. This is due to the fact that Jodie is a prime representative of my target audience and her answers are likely to be generally similar to the rest of the group. This reinforces the fact that I have chosen to release the magazine on a monthly basis, as I am aware that the predominant demographic for my magazine are in the DE section so £2.50 every 4 weeks is likely to be not too strenuous on a students budget.
What would you expect to see in a magazine based around an Indie Rock genre?
Jodie highlights the fact that she would expect to see a grunge effect to my magazine, i feel as though this is clearly portrayed on the front cover due to the fact that the artist is shown wearing a black tank top with black skirt, the connotations of black are somewhat grungy therefore maintaining the indie rock genre throughout my magazine. Similarly, in the video Jodie is wearing a leather jacket which resembles the one that 'bean' is sporting on the contents page of my magazine, reinforcing the fact that my representations within the style I have used to portray the artist in are accurate.
Does my magazine create an identity that makes you feel as though you want to be involved in it?
the fact that Jodie identifies the use of the editors note shows that it is effective in creating a good relationship between the editor and the audience that are reading the magazines content; making them feel as though they are part of something. It also gives new readers a warm welcome into what the magazine entails and what to expect within its content. It also unites all readers on a common ground with regards to the fact that everyone is reading the same editors note, giving them each something to relate to.
Looking at the 3 front covers, which of these already existing products would you say was like mine?

During question 5 I showed Jodie 3 front covers of existing products which were these shown above. She stated that mine was most similar to the NME magazine featuring Florence and the Machine, I was satisfied with this answer in relation to the fact that m,y magazine is based around roughly the same genre of music and is aimed at a similar demographic, therefore ensuring me that my product would potentially be successful in attracting my target audience as a result of the way it looks.

Do you feel my reader profile appeals to my specific target audience?


I  agree with Jodie's response in relation to the fact that i feel as though I have captured an accurate representation of the typical target audience that would be interested in a Indie Rock magazine such as mine.

Due to the statistics being somewhat balanced in relation to gender, I ensured that I have incorporated enough variety in the products used to cater for both ends of the spectrum.

I feel as though I have conformed to the conventions of 'grunge' and made it clear what both artists and fans would were if they were to be associated with this particular genre.


Looking at the NME reader profile, do you feel as though mine would attract the same audience?
Jodie stated that mine is likely to attract the same the same audience in relation to the fact that it reflects the same style and audience interests. This is helpful with regards to the fact that my main intention is to appeal to and audience that is similar to NME as I feel it reflects the same ideologies.

If you could change one thing about my magazine what would it be and why?
Jodie suggests to change the demographic so it leans more to one particular gender. Despite the fact that I feel as though this would make my product easier to present with regards to an obvious colour scheme and interests, I decided to make it as close to 50/50 as possible to ensure I attracted a wide range of customers as opposed to one type. i wanted to make males feel as though they can read my magazine just as much as females can.

Technology used:

  • Standard Camera
  • YouTube (www.youtube.com)
  • Google Images (www.google.com)


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